Premium and Super Premium Tequila

The term “premium and super premium tequila” denotes a category of tequilas made with high-quality ingredients and traditional production methods, leading to a distinguished and refined flavor profile. Brands that stick to this standard exclusively employ the use of blue agave. The lack of additives allows the liquid to retain a complex, delicate and refined flavor profile; This is what distinguishes premium and super premium tequilas from the common ones or value as it is known in the industry.

The future outlook for the tequila market looks promising. This optimism is underpinned by the steady growth in global demand, driven by growing consumer interest in high-end spirits and premium consumer experiences. The rising popularity of craft and signature drinks, together with the rise of cocktails, contribute to the favorable outlook of the super-premium segment. Moreover, it is anticipated that along with changes in consumer preferences will further drive the growth of this market.

Maturation process

The tequila market encompasses a variety of types including Blanco, Reposado, Joven, Añejo, and others. These high-quality tequilas are distinguished by their traditional brewing process and extended aging period, resulting in unique flavor profiles.
The difference lies in the aging time and the type of barrel in which they are aged. The aging process, for example, can easily reach up to three years (sometimes longer) for ultra-premium tequila.

Growth Trend of Premium and Super Premium Tequila

The current market for premium and super premium tequila is already experiencing remarkable growth, attributed to several factors, including the preference of the millennial generation. The increased knowledge and appreciation of authentic and traditional production methods also adds to the appeal of super premium tequila brands.

In terms of region, the major players in the super premium tequila market are present in North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. These regions represent significant markets for super-premium tequila, with high growth potential.

Contact Doble B Spirits Consulting Group

If you consider this growth trend of premium and super premium tequila to be the perfect opportunity to start your own tequila brand, our team can help you create it from scratch.

We are experts in every link in the tequila value chain. With the years of experience that the members of the Doble B team have and with the unwavering commitment to deliver quality products and promote sustainability in each process. We have all the tools and skills to create a market-leading premium and super premium tequila brand.