Elements to identify on a Tequila label
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Tequila labels are one of the most important visual parts of the brand. Since it reflects its essence and makes it different from the competition. The design of a label is very important when creating a tequila brand. However, not only the graphic elements, colors and textures matter. Certain elements must also be taken into account that allow us to identify that the tequila is authentic and of quality. Here we share them with you:
NOM-006-SCFI-2012, Alcoholic beverages-Tequila-Specifications.
In Mexico, NOM-006 is the standard that dictates the guidelines that companies must follow to be able to market this distillate throughout the national territory, as well as export it using the designation of origin. Each container must carry a label containing information in Spanish, which must be visible and not contain information that influences the consumer regarding the nature and characteristics of Tequila.
Elements to identify on a Tequila label
The elements are the following:
Elements to identify on a Tequila label
- The word “Tequila”.
- Category and class to which it belongs.
Tequila Categories.
– 100% agave, 100% pure agave, 100% agave, 100% pure agave.
Classes:
White or Silver
Young or Gold
Restful
Old
Extra Aged
For the international market it should be translated as follows:
“Silver” instead of White.
“Gold” instead of Young or Gold.
“Aged” instead of Reposado.
“Extra aged” instead of Añejo.
“Ultra aged” instead of Extra añejo.
- If applicable, the name of the added flavor or aroma.
- Net content expressed in liters or milliliters.
- The alcoholic content expressed in percent of alcohol.
- Name or company name of the Authorized Producer or the factory where the Tequila is produced and, where applicable, the bottler.
- Address of the Authorized Producer or the factory where the Tequila is produced and, where applicable, the bottler.
- Name of the Trademark registered in accordance with the agreement registered in the IMPI, it is recommended to use the symbol ® or the acronym “MR”.
- The legend MADE IN MEXICO, PRODUCT OF MEXICO, MADE IN MEXICO.
- Official password; All Tequila must be identified with the Official Password in the terms of the current NOM-106-SCFI and the registration of the Authorized Producer that accompanies the Official Password.
- Lot: each container must have the identification of the lot to which it belongs engraved or marked.
- The precautionary legends established in health legislation. “The abuse in the consumption of this product is harmful to health.”
- Any other information required by other legal provisions applicable to alcoholic beverages.
Labels on Tequila bottles
While it is important to recognize the aforementioned elements, labels should also be considered. Labels are fiscal and health control labels attached to alcoholic beverage containers. They serve to verify that the product is legal and meets health and quality requirements.
This label is small and can go on the neck of the bottle, or on the side of the label. The Ministry of Finance and Public Credit is responsible for granting it and must have the following elements:
- QR code.
- Folio number.
- Logos of the Ministry of Finance and the commemorative one of the 25th Anniversary of the SAT.
- SAT slogan We contribute to transform!
- The QR code can be scanned and should contain the same information as the tequila bottle label.
Creation of tequila labels with advice from an expert
If you have in mind to start marketing tequila and you have not yet identified the necessary elements to create it, it is necessary that you consult with experts in the industry who have the graphic knowledge to create a label that can communicate the essence of your brand.
At Doble B Spirits Consulting Group, we are experts in providing advice and personalized service for all your needs, including label design and visual communication of your brand. We can help you ensure that your tequila labels contain all the elements dictated by the NOM, manage to communicate the most important aspects of your brand and stand out from the competition.
