What is the commercial plan?

A commercial plan is a set of actions and strategies designed with the goal of increasing a company’s sales, revenue, and market share. This plan constitutes a crucial element within an organization’s overall strategy, as it provides a detailed view of how business operations will be conducted to achieve the desired objectives.

From a more simplified perspective, a commercial plan determines the combination of actions that must be taken for current customers to increase their purchases and for potential customers to start purchasing the products or services offered by the company. These focus actions allow you to maximize sales opportunities and consolidate the brand’s presence in the market.

Advantages

• Allows you to stay true to your trading strategy

The commercial plan makes it easier to remember the main aspects of the strategy, helping the team to work towards goals and not just to avoid risks. This ensures that efforts are aligned with the company’s strategic goals.

• More assertive projections

A commercial plan helps update data on the potential market, costs, sales, sales drivers, conversions, and business processes. Staying up to date with the plan allows you to announce changes and trends in the market, improving the accuracy of projections.

• Delimitation of priorities

The commercial plan identifies the priorities to be addressed to begin its execution. This allows you to recognize growth factors and assign them the right value, as well as review the evolution of processes.

• Organization of tasks by area

By keeping a record of notable events and dates, the business plan facilitates pre-planning, ensuring that tasks are done in a timely manner and that processes are kept up to date.

• Monitoring and tracking of activities

The plan allows you to monitor progress and the requirements necessary for its success. In this way, it is possible to use the plan to verify that all efforts are directed towards the established objectives.

• Proper cash flow management

Proper cash flow management is essential for any business. The commercial plan helps us to manage financial resources efficiently, avoiding liquidity problems.

• Estimation of times for actions

Setting deadlines for business plan actions is crucial. Without a timeline, you cannot predict when the goals will be met, so the plan provides a period for the execution of each action.

• Real-time error correction

Planning actions based on specific objectives allows executives to follow each stage of the plan, evaluate the fundamentals, impacts of each action, and detect errors to correct them quickly, minimizing their negative effects.

At Doble B Spirits Consulting Group we understand the importance of a well-structured commercial plan and the challenges many organizations face when developing it. By collaborating with us, your company will not only get a robust commercial plan, but also gain a strategic ally committed to its sustainable growth and success.