Export: Aspects to Consider for Exporting

Exportation is the operation through which goods of national origin are legally sent abroad, regulated by fiscal and customs laws, for use, production, or consumption in foreign economic activities. An exporter is defined as a natural or legal person who intends to export goods to a foreign territory and import them to the recipient abroad.

One of the most notable benefits of exporting is the opportunity for growth in global markets, leading to increased revenue and expanded business transactions and commercial relationships worldwide. Mexico, with its rich tradition in the production of spirituous beverages such as tequila, mezcal, raicilla, and sotol, has witnessed significant growth in
the exportation of Mexican spirituous beverages in recent years. This growth is driven by the increasing demand for Mexican products abroad.

If you are considering exporting spirituous beverages from Mexico, there are several principal factors to consider ensuring the success of your operation.

In this article, we will review some of the key aspects to consider when exporting:

1.Researching the Target Market

Before starting the export process, it is crucial to research the target market for your spirituous beverages. This involves understanding consumer preferences in the destination country, as well as customs and import regulations. You can gather information about the target market from various sources, such as market reports, consumer studies, and business contacts.

2. Obtaining Necessary Permits and Licenses

To export spirituous beverages from Mexico, it is necessary to obtain the required permits and licenses. These permits vary based on the destination country, so it is important to consult with the customs authorities of the country before initiating the export process. In Mexico, exporters of spirituous beverages must be registered in the Sectoral Exporters Registry of the Tax Administration Service (SAT).

3. Choosing the Appropriate Transportation Method

The transportation method chosen depends on the distance the cargo needs to travel, and the type of beverage being exported. For short distances, land transport may be a viable option. For longer distances, maritime or air transportation may be more efficient.

4. Packaging and Labeling

he packaging and labeling of spirituous beverages are crucial to ensuring their safety and quality during transportation. Packaging should be robust and protect the cargo from damage, while labeling must comply with the customs regulations of the destination country.

5. Insurance

Cargo insurance is essential to protect it from losses or damages during transportation. The type of insurance needed depends on the value of the cargo and the chosen transportation method.

6. Marketing

Once the cargo arrives in the destination country, it is important to begin marketing your spirituous beverages. This involves developing a marketing and sales strategy to reach the target consumers. You can seek assistance with marketing your beverages through various organizations, such as the Ministry of Economy and the National Chamber of the Transformation Industry (CANACINTRA).

With these tips, you can start creating your export plan and gain a better understanding of the aspects you need to consider. Image: Cargo containers for air, sea, or land transportation.