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November 20, 2024
Overproduction of agave and alternative uses
Currently, the tequila industry in Mexico is facing a significant crisis: the overproduction of agave. This issue has been driven by various factors that have negatively […]
October 2, 2024
Premium and Super Premium Tequila
The term “premium and super premium tequila” denotes a category of tequilas made with high-quality ingredients and traditional production methods, leading to a distinguished and refined […]
August 26, 2024
Agave Liquor: origin and distinction
Agave liquor, like tequila, originates from the agave plant. However, unlike tequila, this beverage has a significantly lower alcohol content. This lower alcohol level is due […]
July 29, 2024
Lowlands and Highlands Tequila
In Mexico, there are two important regions in the State of Jalisco: The Valley and the Highlands, which are at the center of the tequila movement. […]
June 21, 2024
What is the commercial plan?
A commercial plan is a set of actions and strategies designed with the goal of increasing a company’s sales, revenue, and market share. This plan constitutes […]
May 21, 2024
Differences between On Trade and Off Trade channels
The terms On Trade and Off Trade describe the different channels of product sales and consumption. These channels present significant differences in terms of purchasing behavior, […]
March 5, 2024
Additives in tequila / tequila additive free
Additives in tequila Additives in tequila are used to enhance flavor, aroma, and color. They are employed in its production and represent a tool for producers, […]
February 26, 2024
Elements to identify on a Tequila label
Tequila labels are one of the most important visual parts of the brand. Since it reflects its essence and makes it different from the competition. The […]
February 19, 2024
The categories and types of tequila
In this blog, we will embark on a journey through the categories and classes of tequila regulated by the OFFICIAL MEXICAN STANDARD NOM-006-SCFI-2012, ALCOHOLIC BEVERAGES-TEQUILA- SPECIFICATIONS. […]
February 19, 2024
The trend of non-alcoholic distilled beverages
The distilled beverage industry is undergoing a notable transformation driven by changes in consumer habits. Nowadays people seek to take better care of their health, their […]
December 4, 2023
Export: Aspects to Consider for Exporting
Exportation is the operation through which goods of national origin are legally sent abroad, regulated by fiscal and customs laws, for use, production, or consumption in […]
November 15, 2023
Why do we call them “spirits”?
Surely, you have heard the term “spirits” more than once. This expression is linked to the experiences of those who carried out this process centuries ago, […]
November 2, 2023
Tequila Production Process
Tequila is a distilled alcoholic beverage originating from Mexico, specifically the region of Jalisco. It is obtained through the fermentation and distillation of agave juice, primarily […]
September 7, 2023
Marketing tips to position a Tequila brand.
For a tequila brand to succeed, it is necessary to implement an effective marketing strategy that allows it to position itself in the market. Here are […]
September 7, 2023
Techniques for growing agave in Jalisco, Mexico
Jalisco is one of the main agave producing states in Mexico, with a planted area of around 120 thousand hectares. Agave is a plant from arid […]
September 7, 2022
Recommendations to obtain the Tequila origin certification
Tequila is a Mexican alcoholic beverage produced from the fermentation and distillation of the juice of the blue agave plant (agave tequilana weber variety). The Denomination […]