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November 20, 2024
Currently, the tequila industry in Mexico is facing a significant crisis: the overproduction of agave. This issue has been driven by various factors that have negatively […]
October 2, 2024
The term “premium and super premium tequila” denotes a category of tequilas made with high-quality ingredients and traditional production methods, leading to a distinguished and refined […]
August 26, 2024
Agave liquor, like tequila, originates from the agave plant. However, unlike tequila, this beverage has a significantly lower alcohol content. This lower alcohol level is due […]
July 29, 2024
In Mexico, there are two important regions in the State of Jalisco: The Valley and the Highlands, which are at the center of the tequila movement. […]
June 21, 2024
A commercial plan is a set of actions and strategies designed with the goal of increasing a company’s sales, revenue, and market share. This plan constitutes […]
May 21, 2024
The terms On Trade and Off Trade describe the different channels of product sales and consumption. These channels present significant differences in terms of purchasing behavior, […]
March 5, 2024
Additives in tequila Additives in tequila are used to enhance flavor, aroma, and color. They are employed in its production and represent a tool for producers, […]
February 26, 2024
Tequila labels are one of the most important visual parts of the brand. Since it reflects its essence and makes it different from the competition. The […]
February 19, 2024
In this blog, we will embark on a journey through the categories and classes of tequila regulated by the OFFICIAL MEXICAN STANDARD NOM-006-SCFI-2012, ALCOHOLIC BEVERAGES-TEQUILA- SPECIFICATIONS. […]
February 19, 2024
The distilled beverage industry is undergoing a notable transformation driven by changes in consumer habits. Nowadays people seek to take better care of their health, their […]
December 4, 2023
Exportation is the operation through which goods of national origin are legally sent abroad, regulated by fiscal and customs laws, for use, production, or consumption in […]
November 15, 2023
Surely, you have heard the term “spirits” more than once. This expression is linked to the experiences of those who carried out this process centuries ago, […]
November 2, 2023
Tequila is a distilled alcoholic beverage originating from Mexico, specifically the region of Jalisco. It is obtained through the fermentation and distillation of agave juice, primarily […]
September 7, 2023
For a tequila brand to succeed, it is necessary to implement an effective marketing strategy that allows it to position itself in the market. Here are […]
September 7, 2023
Published by Fidel Romero on September 7, 2023
Categories
Jalisco is one of the main agave producing states in Mexico, with a planted area of around 120 thousand hectares. Agave is a plant from arid […]
September 7, 2022
Tequila is a Mexican alcoholic beverage produced from the fermentation and distillation of the juice of the blue agave plant (agave tequilana weber variety). The Denomination […]